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Business Rituals in China: A Cultural shock for Westerners



Did you know that negotiating with Chinese companies can be both an enriching experience and a cultural challenge for many Westerners? China has a rich tradition of business rituals that, although seemingly different from our approach to business, are crucial for building trust and reaching successful agreements. All of us who have lived there were initially shocked by this!


One of the first cultural shocks is the formal greeting. In China, a firm handshake is important, but it should never be excessive. Courtesy and respect dominate here. It's not uncommon for business to take a back seat at the start of a meeting, while conversations about family or health take place—something that may seem unnecessary to those of us accustomed to getting straight to the point. And believe me, as strange as it may seem, that family-oriented atmosphere makes you feel at ease.


Another key aspect is hierarchy. Chinese companies place great importance on hierarchical structure, so decisions are often made within a closed circle of senior executives. As a Westerner, you might be surprised that clear and definitive answers don’t come right away, and that follow-up meetings are essential to reach a consensus. In Spain, they often expect independent, proactive workers—a huge difference, right?


Moreover, it's crucial to understand the role of trust. In Chinese culture, business isn't just based on contracts but also on personal relationships. The time spent getting to know your counterpart and establishing a bond of trust is essential. And don’t forget the famous exchange of business cards: presenting them with both hands and a brief moment of admiration is a sign of respect, something many people don’t know at first.


Finally, if you're someone who fears making direct comments or discussing issues openly, get ready. In China, direct confrontation is avoided in most cases. Responses tend to be more subtle, and a "yes" doesn't always mean total agreement.


In conclusion, negotiating with Chinese companies requires patience, an open mind, and a good understanding of local rituals and customs. The cultural shock is real, but if you adapt, you can build strong connections and long-term agreements that go beyond what a simple contract could offer. So, get ready to immerse yourself in a world of culture, respect, and high-level negotiations!

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