China News

6 days ago3 min read

Chinese Superstitions That Could Sabotage Your Brand Name (And How to Avoid Them)

Creating a brand name is complicated. Doing it for the Chinese market, where superstitions run deep, is like playing a video game on...

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Dec 122 min read

The Success of Estée Lauder’s Chinese Name: A Marketing Lesson with Style (and a Dash of Luck)

When it comes to international marketing, few aspects are as crucial as choosing a name that resonates with the local culture. Enter...

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Dec 22 min read

The Starbucks Case: The Importance of Trademark Registration in China

When Starbucks decided to enter the Chinese market in the late 90s, things weren't as simple as just serving coffee. The company faced a...

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Dec 22 min read

Business Rituals in China: A Cultural shock for Westerners

Did you know that negotiating with Chinese companies can be both an enriching experience and a cultural challenge for many Westerners?...

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Dec 23 min read

Why Should I Choose a Chinese Name for My Brand? Risks and Advantages

Entering the Chinese market is always attractive for internationally oriented companies. It offers access to a vast, dynamic market with...

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