Why Trust LexOrient for Your Market Entry in China?
With LexOrient, you protect your brand and strengthen your competitive position in a challenging market. We are the only branding agency that provides IP registration for your customized Chinese brand name, ensuring its protection and giving you greater control over your business. If any IP obstacles arise with the desired name, we’ll offer a free alternative to guarantee your success.
​
Learn more reasons:
1. Cultural and linguistic adaptation
Brand names and slogans should be adapted into Mandarin in a way that ensures your Chinese brand name and slogan preserve the original meaning while emotionally connecting with the Chinese audience, avoiding misunderstandings or unintended connotations.
2. First step: Register your Chinese brand name
To enter the Chinese market, the first crucial step is to ensure the proper translation of your brand and obtain its IP rights. Without these foundational steps, marketing strategies will be ineffective, and any investments made will be in vain. A well-adapted and protected brand not only facilitates a stronger connection with consumers but also ensures that marketing investments are more effective and profitable.
3. Brand protection in a competitive market
Registering your brand and slogan as trademarks in China protects intellectual property rights, preventing infringements and ensuring legal safeguarding of your company's name. This also helps avoid wasting money on ineffective marketing strategies.
4. Compliance with local regulations
Intellectual property laws in China are strict and specific. An expert team ensures that every step complies with regulations, avoiding legal risks and delays.
5. Improved brand perception
A well-adapted and registered brand fosters trust and professionalism among Chinese consumers, enhancing brand awareness and increasing opportunities for success in the market.
6. Faster and more effective market entry strategy
With the expertise of a specialized team, businesses can reduce adaptation time and minimize errors, ensuring a smoother and more secure entry into the Chinese market.