Meet our team
We are a seasoned team with deep expertise in Chinese society and culture, backed by years of experience living and working in China. With professional backgrounds in marketing, graphic design, and intellectual property, we specialize in branding localization for China and trademark protection. Our comprehensive solutions enable brands to adapt seamlessly to the Chinese market, providing a secure and authentic entry. Our cultural insight and IP expertise are key elements in achieving your brand’s success.
Alberto Gracia
CEO - Specialized in Chinese Culture:
With years of living and professional experience in China, a deep understanding of the language, and studies in Eastern philosophy, he grasps the cultural and business nuances necessary to position foreign brands with authenticity and success in China.
Myriam Rueda
Digital Marketing & Social Media at LexOrient: Specialist in digital marketing and social media with extensive experience in the Asian market, especially in China. My approach combines global marketing strategies with an in-depth understanding of Chinese culture, a country where I have lived and worked for many years.
YuXin Ye 叶雨鑫
Branding Director (Resident in Shanghai): Our marketing expert, originally from China, specializes in brand translation into Mandarin Chinese, integrating a deep cultural sensitivity into each project. With extensive experience in Marketing and Advertising, she brings a unique perspective that ensures each brand authentically connects with the Chinese audience and its culture.
Sandra García
Graphic Design Specialist for China (Collaborator):
Specialized in graphic design, Sandra has solid experience in advertising, focusing on creating logos specifically tailored for companies looking to expand in China. Her approach combines creativity and culture, ensuring that each design not only stands out visually but also connects authentically with the Chinese audience.