Why are our services unique?

In China, there are systems and cultural aspects, such as the 'First to File' rule (the first one who registers the brand is the owner), that could become significant problems for Western companies looking to expand into this Asian giant. At LexOrient, we prevent these potential future issues by offering the advantages outlined below. We are the only company that combines Chinese naming and IP protection, and we are also the only one offering a free alternative name to ensure your success if any obstacles arise during the IP registration process.

01

We Eliminate the Risk of Others Taking Over Your Brand

In China, the First to File system grants brand rights to the first applicant, allowing third parties or distributors to register it without your permission. This limits your control, increases dependency, and may result in high payments to reclaim the brand. With our service, we ensure your exclusive ownership from the start, avoiding these risks and costs.

02

We Strategically Position You with a Registered Brand

The Chinese brand name we create for you is culturally aligned with the market and registered in the Chinese IP system, positioning you strategically. With a strong, registered trademark that connects culturally with your customers, we avoid wasting money on ineffective marketing strategies.

03

Increase Your Negotiating Power

By being the sole owner of your brand in China, you are not reliant on third parties to shape its direction. You control all the nuances and positioning of your brand, giving you greater autonomy and control in business negotiations.

04

Improved Brand Positioning

Connecting emotionally with your Chinese consumers is crucial. A brand name that culturally resonates with your audience gives you key competitive advantages:

1. Your Chinese audience identifies with your brand.

2. Differentiation from the competition.

05

Avoid financial losses and become more competitive.

A Chinese brand name that connects with your customers and is registered in the IP system protects you from financial losses and infringement risks, ensuring you don’t have to buy back your rights from competitors or distributors. This gives you greater control and makes you more competitive.

06

Brand with Greater Value and Legal Protection

A culturally meaningful, emotionally resonant, and IP registered trademark holds superior value in the market. This fosters a positive perception over time, increasing the value of your products and services as the brand establishes itself as a unique and well-protected IP asset.